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Driving Business Growth with Aligned Content Goals

In Content Strategy, Goals by Treasa EdmondLeave a Comment

In the ever-evolving landscape of digital marketing, the secret sauce to growing your business lies in aligning your content goals with your broader business objectives. It’s like having a finely tuned engine powering your growth journey. So, if you’re a savvy business owner ready to catapult your success, these five steps will ensure your content strategy is in perfect harmony …

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Scam? Watch for These 5 Warning Signs

In Client Management by Treasa EdmondLeave a Comment

Have you ever wondered if a client is trying to scam you? Most of the scams I hear about start with an email or message on social media where the potential client tells you they have an urgent project and they’re willing to pay a rush fee or top rates if you can do it quickly. This is especially tempting …

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10 Common Communication Mistakes and How to Fix Them

In Communication by Treasa EdmondLeave a Comment

Communication is super important when dealing with clients. In fact, it’s one of the keys to building strong client relationships and ensuring that projects meet the client’s expectations. But even experienced freelancers and small business owners can make communication mistakes that lead to misunderstandings, delays, and project failure. Let’s talk about ten common communication mistakes that freelancers and small business …

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Don’t Overpromise and Underdeliver: How to Manage Client Expectations

In Communication, Client Management by Treasa EdmondLeave a Comment

“This isn’t the quality of work I was expecting.” “We’d hoped you would be closer to done by this point.” “Honestly, this work isn’t up to par with what’s in your portfolio.” These are words you never want to hear from your clients. One of the biggest causes of client dissatisfaction is when you overpromise and underdeliver. Managing client expectations …

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Is Client Management Important for Freelancers?

In Communication by Treasa EdmondLeave a Comment

Introduction Freelancing has become a popular career choice in recent years. I’ve been a freelancer and small business owner for over 15 years, and one thing I’ve learned is that one of the most important aspects of being in a service-related business is client management. Client management refers to building and maintaining relationships with your clients. Why do you need …

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Say it With Confidence: How to Discuss Rates

In Communication by Treasa EdmondLeave a Comment

Are you able to talk about the big things with confidence or does talking with potential clients make your mouth dry? Do you dread waiting for your potential client to say, “So, what are your rates for this type of project?” You’re not alone. Most of us have difficulty talking about “difficult” topics. Money—especially when it comes to quoting prices …

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Client Communication: A Comprehensive How To Guide

In Communication by Treasa EdmondLeave a Comment

This is a long one, but it’s worth the extra time! Effective client communication is one of the most important aspects of running a business. For clarification, when I say communication, I’m talking about every interaction you have with a client from the first time they see your website or book an appointment until you offboard them or finish your …