portrait photo of woman in yellow t shirt doing the shh sign while standing in front of blue background

Uncover Audience Secrets Like a Boss

Treasa EdmondContent Strategy, Audience Leave a Comment

You’re not a stalker, you’re a strategist! We’re diving into the world of audience understanding, and trust me, it’s a thrilling adventure. Buckle up, because we’re about to unravel the secrets that’ll have your audience thinking you’re reading their minds. 1. Peek Behind the Curtain: Observe Your Competitors Think of it as a research expedition. Sneak a peek at your …

photo of woman painting on wall

Writing a Love Letter to Your Audience

Treasa EdmondContent Strategy, Small Business Leave a Comment

Let’s dive into crafting messages that truly connect with your audience’s emotions, let’s call it the art of writing love letters. It’s like concocting a secret recipe for resonance. Here are ten ingredients you can use to craft your messaging: 1. Speak Their Language Imagine talking to a friend who knows all your inside jokes. That’s the connection you’re aiming …

photo of woman wearing denim jeans

Personas and Buyer-Centric Content: Focus on Your Audience

Treasa EdmondContent Strategy Leave a Comment

Introduction You need to know your people. It’s as simple as that. Personas help you do that. You and I both know that understanding your target audience has become more crucial than ever. If you want to create a successful marketing campaign, you must have a clear understanding of your audience’s preferences, behaviors, and pain points. That’s where audience personas …