Start Building the Content Strategy Skills Clients Pay For
A five-session bootcamp for content professionals ready to understand how content strategy works, and how strategists package and position it.
The Content Strategy Bootcamp is an inside look at the frameworks, decisions, and business mechanics of content strategy.
August 17-21, 2026 · Live sessions at 12 pm ET · $147 (VIP $197)
There's a difference between content creation and strategic consulting
If you've been writing copy, managing projects, or cleaning up messy client messaging, you already have skills that overlap with content strategy. You just need to know how they all tie together.
As content professionals, we gather fragments of knowledge, often on our own. We pick up an SEO tip here, a buyer persona template there, and then we jump in with both feet when a client asks if we can do a complex project. The problems start when we know some things, but maybe not enough. It's no wonder strategy feels totally doable and entirely out of reach at the same time.
This bootcamp fixes that. By the end of the week, you'll be able to clearly answer, "What is content strategy and why do we need it?" And it won't be theory anymore. You'll understand it in the context of your own client work.
You'll also find out how strategists connect business goals, audience insight, and the other foundational elements of content strategy and why it's critical that none are left out.
The Content Strategy Bootcamp delivered incredible value. Thanks to her years of experience, Treasa is able to convey in great detail the nuances of what makes an effective content strategy. Equally important, she delves into client communications. The homework is carefully designed to put your new-found knowledge into practice.
You're in the hands of a master if you take this class!
In marketing, we end up flying by the seats of our pants more often than we'd like to. This course was packed with useful info, but what felt like coming home was the focus on FACTS. We aren't guessing, we're investigating, and we're creating strategies that are grounded in fact. Treasa is a fantastic teacher who shares (anonymized) real-world stories, which makes the material so much clearer. Five stars!
Strawberry NevilleWhat happens in the bootcamp?
The bootcamp gives you a framework for understanding how the pieces of content strategy fit together so you can decide if becoming a strategist is for you.
Here's how our five live sessions break down:
Monday & Wednesday: Core Strategy Work. We take an in-depth look at what content strategy is, what it isn't, and how business goals, audience insight, SEO, and competitor analysis all connect when developing content strategies. I'll take you through the foundational elements one by one and show you how they build on one another.
Tuesday & Thursday: Uncensored Q&A. I'm here to help you, not hold back information. You get the floor in these Q&As to ask me anything about the training, the mechanics of strategy, how to price it, how to sell it, or what adding it to your business looks like. I'll answer every question you ask.
Friday: Audience Research Workshop. I want to give you a more intensive look at one of the more important parts of strategy. The final day is a hands-on, practical session focused on how to uncover and use audience insights. This is the most important part of any strategic work, and you'll walk away from the bootcamp with a basic understanding you can apply to your client work right now.
It's a lot. In a good way!
We go over a huge amount of information in five days (I've been told it's like drinking from a firehose). But you don't have to stress about absorbing it all at one time. You'll have an extra week after the bootcamp to watch the replays and ask any other questions you have in our dedicated community space.
If you opt for VIP, you get lifetime access to the session replays, 30 additional days in the community space to network and get feedback, plus an exclusive, VIP-only Q&A session immediately following Friday's workshop.
Meet your strategist (and biggest advocate)
I'm Treasa Edmond, a content strategist, executive & thought leadership strategist and ghostwriter, and the founder of Boss Responses.
Over the years, I've worked behind the scenes with B2B businesses and high-level executives to build strategies that work. But I also spend a massive amount of my time working with freelance business owners who are trying to navigate client work and build sustainable businesses.
I created this bootcamp because I saw a huge gap in our industry.
Content professionals were being asked to deliver strategy by clients, but they never had the opportunity to see how a content strategy is developed. They had to search for every piece of often contradictory information, and the people who did know how to do it were gatekeeping the information or only sharing bits and pieces.
I don't believe in gatekeeping. My goal is to help you move from feeling like an order-taking employee to thinking like a strategic business owner. I've packed this bootcamp with my own experiences and what I know about content strategy after doing it successfully for almost a decade. I'm here so you can ask me anything you need to know about doing this work in the real world.
Treasa's bootcamp was phenomenal! She packed so much valuable information into a short amount of time, but also made herself available outside of the bootcamp to answer questions or expand upon concepts when needed. She has a teacher's heart and is passionate about sharing her wealth of knowledge with others. If you have a chance to learn from her, DO IT. You won't be disappointed.
Tiernan McKayDemystifying content strategy
We'll pull back the curtain on the what and the why. By the end of these five days, you'll have the vocabulary to confidently discuss content strategy and the understanding you need to decide if it's the right next step for your business.
By the end of the bootcamp, you'll:
Know what a content strategy includes (and what it doesn't) so "strategy" stops feeling like an insurmountable process.
See how the moving parts connect: You'll see how content audits, business goals, audience insight, and SEO/competitor analysis fit together into one cohesive ecosystem.
Understand why a strategist gathers certain information and data: You'll walk away knowing the types of decisions strategists have to make and get an introduction to the frameworks they use to make them.
Embrace the audience advantage: You'll see why deep audience research is the absolute bedrock of content strategy success.
Have your own strategic overlap: We'll map out where your current execution skills already overlap with strategy work, and find out where you have room to grow.
⭐️⭐️⭐️⭐️⭐️
After 15 years as a freelance content writer, I was interested in making the leap to strategy but unsure what that would entail, even after taking a different strategy class that cost twice as much.
I took a chance on the Content Strategy Bootcamp, and I'm so happy I did. I was blown away by the amount of value packed into this course. Treasa gave us a complete, easy-to-follow breakdown of the content strategy process, and she was there to answer all of our questions in detail.
The bootcamp showed me that content strategy is a great fit for my talents and skills, and it gave me the confidence to start offering this service.
Allie JohnsonNo matter how much you might love your work, sometimes you get bored. My enthusiasm for work was dipping when I saw a post by someone I respect on Facebook about the Content Strategy Bootcamp.
I decided to give it a shot and see if strategy could be a way to reignite my business spark.
It worked! I'm feeling more motivated than I have in some time, and am excited to keep learning and to get busy marketing content strategy to my clients. If you're looking to add to your skills, this bootcamp is a great way to do it!
Dava StewartI feel like I've returned from an in-person conference, recharged and inspired! After being a copywriter for many years, I was interested in diving deeper into content strategy. I signed up for her bootcamp, hoping it was more than beginner level, and it was. Treasa is obviously a master of her craft and gave us a very detailed overview with examples and exercises that showed the depth of strategy work. She was also available for questions and gave us options for starting with this type of service. I really enjoyed her style of teaching and how open and friendly she is and would recommend the bootcamp to anyone in copy or content writing!
Are you ready to think like a strategist?
You belong here if:
- You have solid content execution experience and you're ready to be paid for your thinking.
- You're tired of being handed bad briefs or flawed strategy by clients and want a say in the strategy instead of just executing it.
- You want to see the mechanics of providing content strategy before committing to a business pivot.
- Your business is struggling in the current market and you'd like to explore more high-value services to offer your clients.
- You're looking for a peer-to-peer environment to get honest answers about pricing, packaging, and client management.
- You're feeling bored or burned out by pure execution work and want to reignite your business with higher-level work.
You might want to skip the bootcamp if:
- You have limited or no experience in content or marketing.
- You want a "done-for-you" template to just plug and play without doing the critical thinking.
- You aren't interested in the business side of consulting or advising clients.
I learned WAY more than I expected in 5 days from Treasa's Mastering Content Strategy Bootcamp. It was thorough and informative, and it condensed everything I'd tried to learn on my own through piecemeal internet searches into one space. More than that, it implemented the strategy skills our group learned every day with the homework and community.
I can't recommend this Bootcamp enough, and if you're on the fence about buying yet another course, this is the one you want. It's 100% worth it.
Your investment
How it works:
- 3 Live 60-Minute Workshops (Monday, Wednesday, Friday): The core instruction and audience research workshop.
- 2 Live Q&A Sessions (Tuesday and Thursday): Uncensored, open-floor access to ask anything about strategy, pricing, or client management.
- Daily Exercises: Quick exercises that help you apply the concepts to your current work.
- Private Community Space: Network and get feedback from your bootcamp cohort.
- 7-Day Access: You get a full week after the bootcamp ends to watch replays and use the community space.
Investment: $147 (VIP: $197)
Why $147? Because you shouldn't have to spend thousands of dollars just to look under the hood.
This bootcamp is designed to be a testing ground. It gives you the understanding you need to make an informed, boss-level decision about whether you want to add content strategy to your services.
(VIP includes lifetime access to all replay videos and course materials and 30 extra days in the community space.)
The next step: From "what" to "how"
Where do we go from here?
This bootcamp gives you an opportunity to slow down, ask questions, and decide if adding strategy to your business is the right move. You do not need to be ready to sell strategy tomorrow to get massive value out of this week.
But what if you do want to sell it?
If you finish these five days and realize, "Yes, this is exactly the kind of work I want to be doing," you'll be perfectly positioned for the next step.
While the bootcamp teaches you the what, my 12-Month Content Strategy Mastermind teaches you the how. That is where we cover strategy A to Z, from building the actual deliverables to strategic consulting options, mindset, business development, and client attraction (marketing).
The bootcamp shows you the map. The Mastermind teaches you how to navigate it. We'll talk more about the Mastermind inside the bootcamp, but for now, your only goal is to show up and get the information you need.
Frequently Asked Questions
Do I need content strategy experience to join the bootcamp?
No. The bootcamp is designed to give you a clear introduction to content strategy and show you how the different pieces fit together. It would be helpful, however, to have some experience with content or marketing. You'll get much more from the training if you already understand client work and have experience creating, managing, or advising on content.
Is this a beginner-level bootcamp?
It's introductory, but it isn't simplistic. We'll start with the foundations so you can understand what content strategy includes, what it doesn't, and why strategists make certain decisions. From there, we'll look at how business goals, audience insight, SEO, competitor analysis, and other elements connect in content strategy.
What happens during the five days?
Monday and Wednesday are dedicated to the core strategy work and teaching. Tuesday and Thursday are open Q&A sessions where you can ask about the training, pricing, packaging, selling strategy, client management, or anything else related to offering strategy as a service or running your business. On Friday, we'll finish with a practical audience research workshop and time for more questions for VIP attendees.
How much time should I set aside?
The Monday, Wednesday, and Friday workshops are 60 minutes each. You'll also have live Q&A sessions on Tuesday and Thursday, along with quick daily exercises that help you apply what you're learning to your own work. I recommend reserving about an hour and a half for each day. All live sessions begin at 12 p.m. ET.
What if I can't attend every session live?
You'll have access to the session replays for one week after the bootcamp ends, so you can catch up on anything you miss or revisit a concept that needs more time to sink in. You'll also be able to use the private community space during that week to ask follow-up questions.
If you choose VIP, you'll receive lifetime access to the session replays and course materials.
What is the difference between the standard and VIP options?
Standard registration is $147 and includes all five live sessions, the daily exercises, access to the private community, and one week of replay access after the bootcamp.
VIP registration is $197 and includes everything in the standard option, plus lifetime access to the replays and course materials, an additional 30 days in the community, and an exclusive VIP Q&A session immediately after Friday's workshop.
Will I be ready to start selling content strategy by the end of the week?
The bootcamp will help you understand what content strategy involves, where your current skills overlap with strategic work, and what you would still need to learn. You'll leave with the vocabulary and foundational understanding to make a much more informed decision about whether content strategy belongs in your business.
This is not a five-day shortcut to mastering every strategy deliverable or client situation. If you decide you want to pursue strategy seriously, you'll know what your next step needs to be, and you'll have an opportunity to apply for the Content Strategy Mastermind where I teach content strategy step-by-step in a small cohort format.
Will I receive a complete strategy template that I can use with every client?
No, because effective strategy requires more critical thinking than filling in a universal template. You'll learn about the foundational elements of a content strategy, the information strategists gather, and the decisions that information supports. The goal is to help you understand how strategy works, not give you a document that encourages you to skip the thinking.
Do I have to join the Content Strategy Mastermind afterward?
Not at all. The bootcamp is a standalone program designed to help you explore content strategy and decide whether it is the right direction for you. You can take what you learn back to your existing client work, use it to strengthen your strategic thinking, or decide that you want to continue developing strategy as a service.
The Mastermind is available for people who want the deeper, long-term training required to build deliverables, develop consulting options, and market and sell strategy services.
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