3D Scorecard
Score each content idea from 1–5 on Discoverability, Desirability, and Durability. Totals and decision auto-update.
How to Score
- 1 = weak / unlikely; 3 = decent / maybe; 5 = excellent / very likely.
- Discoverability: Does it have a search/social angle and a distribution plan beyond “post once?”
- Desirability: Does it solve a pressing problem? Is it specific? Does it offer a fresh or personal perspective?
- Durability: Can it be easily repurposed into clips/carousels/emails? Is it useful in sales? Will it stay relevant?
12–15 Greenlight 8–11 Tweak it Below 8 Deprioritize
| Content idea | Discoverability ⓘ | Desirability ⓘ | Durability ⓘ | Total | Decision |
|---|